In the definition of commercial products, the concept of first principles is crucial. It requires us to start from the most fundamental aspect of a problem, thoroughly deconstruct the basic elements, and re-analyze and solve the issue, instead of merely improving or optimizing within existing frameworks. Through this thinking, we have witnessed many successful business transformations, such as Tesla addressing the fundamental issues of battery cost and energy density, overturning the traditional automobile industry; Netflix, which capitalized on the basic trend of fast internet development to pioneer a new realm of online streaming services; and Amazon, which used first principles to innovate supply chain management, greatly enhancing its market competitiveness.

Taking the views of Jensen Huang during the 2024 fireside chat as an example, we can see how first principles are esteemed by business leaders and seen as the key to creating breakthrough products. These types of products often bring revolutionary experiences to consumers, leading new consumer trends.

Positioning such thinking to the current, ever-escalating competitive field of beauty and skincare, we can't help but ponder: what makes a good product truly? For the beauty and skincare industry, innovation should not be limited to simple technological advancements, such as researching new materials to increase ingredient concentration, or using photonic and ultrasonic technologies to enhance penetration of ingredients. The core purpose of these technologies is not just scientific progress, but more importantly, to meet the fundamental pursuit of beauty. The quest for beauty in consumers should not only focus on short-term effects while overlooking health, as lasting beauty is built on the foundation of healthy skin.

Modern individuals are increasingly aware of the importance of beauty and health going hand in hand. Brands start to advocate skincare philosophies that balance water and oil, and microecology, not just focusing on the external beauty of the skin, but also emphasizing the importance of a healthy skin condition from a health standpoint. Because healthy skin is the true source of beauty, it is key to a durable and natural radiance.

Moreover, the fast-paced life has brought about the demand for immediate-effective care, and medical cosmetic technologies, particularly light cosmetology, are thus welcomed by those seeking beauty. However, if medical aesthetic technologies are not properly conducted, they may also bring about a series of skin problems. As pointed out by the research from China Pharmaceutical University, external stimuli during medical aesthetic procedures could damage the skin's barrier function and interfere with its self-repair mechanism, causing adverse reactions. Therefore, while pursuing beauty, more attention should be paid to the health of the skin.

Maintaining healthy skin requires comprehensive consideration and cannot solely focus on a single influencing factor. The skin must both defend against external environmental harm and resist the invasion of harmful substances and microbes; its health is the result of the combined action of multifaceted factors.

As the body's barrier, skin possesses an admirable ability to resist environmental impact. It is not only a front line protecting us from harmful intrusions, but also the foundation of health and beauty. The skin, with its natural balance of water and oil, acid and alkaline, and microecology, forms a solid and sound ecological environment. This delicate balance mechanism is not just key to maintenance of skin functions, but also a strong foundation for defense against external damage.

When the skin suffers damage or adverse stimuli, its powerful self-repair ability will be activated, promoting a rapid return to health through cellular regeneration and renewal. This natural healing power is not only an essential attribute of healthy skin but also the source of skin's allure. The three great powers of the skin—defensive, balancing, and self-healing—interact and collectively ensure skin health.

In the beauty and skincare industry, SMOORE International Holdings Limited, which carries the world’s leading atomization technology, is determined to enter the skincare field based on years of technical accumulation, and in 2020, incubated the skincare brand MOYAL. MOYAL is committed to deviating from the conventional route and aims to gradually build a new beauty skincare solution based on scientific research and actual market needs, establishing it on the foundation of health.

Just as Dyson's founder, James Dyson, emphasized, creating products that solve problems, not just a company. His innovation philosophy is to identify the pain points of everyday products and solve them, and this first-principles thinking has led to Dyson's extraordinary achievements in the home appliance industry. The beauty and skincare industry also needs to follow suit, to deeply grasp the primary principle of skin— the balance of skin's three powers.

Despite the market being flooded with various products and technologies, traditional skincare methods often fail to deliver effective ingredients precisely, and certain intense beauty devices or medical beauty services might damage the skin's natural barrier. More importantly, some approaches overlook the natural renewal cycle of the skin, leading to premature aging, with effects that fade rapidly after they appear, ultimately leading to a severe deterioration of the skin's condition.

In light of this, MOYAL focuses on the purpose of "creating products that solve problems," dedicated to developing skincare products based on the principle of the balance of skin's three powers. It has finally launched its first innovatively significant product—the Mist Essence Device, marking a new chapter in the brand's beauty and skincare journey.

This product is devoted to using scientific technology to assist the skin in returning to its optimal state, thereby maintaining three key physiological functions: balance, defense, and self-healing. Balance is responsible for maintaining the normal physiological state and function of the skin; defense enhances the skin's ability to resist external environmental factors; and self-healing concerns the skin's self-repair and recovery after being stimulated. Through the balanced promotion of these three aspects, the product aims to provide consumers with health and long-lasting beauty.

The product's launch is the fruit of four years of technological research and product testing, combining advanced active ingredient encapsulation, jet mist permeation technology, and high-energy photoelectric therapy to achieve a synergistic effect, bringing revolutionary innovation to skincare products aimed at maintaining skin balance. It has solved the problem of skincare products that either could not effectively penetrate or that damaged the skin barrier, necessitating long-term repair.

Launching the first product was no small feat, and MOYAL invested a vast sum of several hundred million in research and development. SMOORE's financial report reveals that even in an unstable economic environment, the company has increased its investment in research and development. In 2023, SMOORE's expenditure on research and development totaled 1.483 billion yuan, an 8.1% increase from the previous year, and its research intensity (proportion of total operating income) increased from about 11.3% the previous year to about 13.3%.

For emerging brands, it is especially commendable to be among the top in the country in terms of R&D intensity. According to statistics, in 2023, the total R&D investment of the physical listed companies on the Shanghai and Shenzhen markets reached 1.6 trillion yuan, with an R&D intensity of 2.5%. In the same year, the R&D intensities of the Sci-Tech Innovation Board (STAR Market) and the Growth Enterprise Market (GEM) reached 10.9% and 4.9% respectively, but only 16.5% of companies had an R&D intensity of more than 10%, and there were only 253 companies that invested more than 1 billion yuan in R&D costs.

Historical experience indicates that influential products often originate from significant R&D investments. Just as Apple invested $150 million in R&D before the launch of the iPhone, giving rise to this epoch-making product. Dyson took nearly 15 years of R&D exploration to finally introduce the popular DC01 series products, and now Dyson's annual revenue amounts to several billion pounds. Huawei's R&D investment in 2023 reached 164.7 billion yuan, accounting for 23.4% of the annual revenue, and with a cumulative R&D cost of over 1110 billion yuan over ten years, it has joined the ranks of industry leaders.

MOYAL Lanzhi relies on the concept of 'Three Forces Skincare,' after an adequate R&D period, it finally discovered an efficient and non-invasive skincare solution. This is a revolutionary healthy beauty skincare strategy centered on TPS transdermal technology. Research from China Pharmaceutical University points out that the balance force, the defense force, and the self-healing force of the skin support and reinforce each other. The balance force provides a stable internal environment for the defense force; a good skin condition helps the self-healing force; an enhanced defense force reduces the chances of skin damage, thereby easing the load on the self-healing force, which plays an essential role in maintaining long-term skin health and beauty.

In other words, maintaining the balance force, preserving the defense force unharmed, and reducing the load on the self-healing force, maximizing the effects of skincare products through scientific means—these are the primary tasks under the skincare concept of the Three Forces balance.

While seeking effects in the beauty and skincare field, how to utilize the essence of skincare products to their maximum without harming the skin has become a focus of technological advancement. In this aspect, atomization technology has shown great potential. As a brand under the leading company SMOORE, MOYAL Lanzhi, with atomization technology at its core, pays attention to product detail refinement, and during four years of research and development, has cooperated with numerous global research institutions and top scientists to actively break through technological barriers in 15 disciplines including material science and medium science.

MOYAL Lanzhi takes pride in its TPS transdermal technology, which integrates "material delivery, atomization promotion, and photoelectronic promotion" as the three core technologies, to achieve effective skin penetration. This technology is widely used in Lanzhi's consumer products and professional products, combining efficient essence formulas with atomization technology to create a unique skincare experience.

Addressing the issue that traditional topical skincare methods only affect the skin's surface, Lanzhi's TPS transdermal technology makes use of nanoscale processing and atomization so that the essence is more easily absorbed by the skin. With high-end technology, the essence is broken down into tiny particles, penetrating deep into pores with great velocity and pressure, and combined with electric pulse technology to further strengthen the penetration effect of the essence.

Experimental data show that the TPS transdermal technology can achieve higher penetration and effects than manual application, including 17 times the penetration amount and 7 times the instant soothing effect in the second phase. The triple penetration enhancement effect is particularly impressive, reaching 43 times the penetration amount and significantly improving anti-aging and soothing effects.

MOYAL meticulously verifies the effects of each technology with a rigorous process and data support. For instance, the "energy sphere" with the E-MAX titanium petal electrode head was determined through 176 experiments to find the optimal arrangement of electrode heads, thus ensuring the maximization of penetration effects and a comfortable experience.

In the pursuit of non-damaging skin protection, MOYAL has introduced innovative technology to ensure product quality and safety. The brand has adopted an unprecedented active fluid supply step motor atomization technology, which is the first application in a small home beauty device, to replace the traditional negative pressure suction tube that is prone to blockage and bacteria growth. This change not only enhances the cleanliness and hygiene of the equipment but also greatly raises the propulsion force testing standard from 1 kilogram to 10 kilograms, significantly exceeding the industry average level.

The MOYAL core philosophy of strength emphasizes health as the priority, and in terms of product development, MOYAL practices this philosophy through strict quality control and high-cost technology updates to ensure that consumers' skin health is not compromised by technological compromises. In selecting skincare ingredients, MOYAL focuses on using human-homologous and plant-derived active ingredients that have stood the test of time in nature, bypassing rejection reactions after being absorbed by the body, thereby more effectively delivering skincare benefits.

When MOYAL's mist essence instrument first hit the market, it was widely praised for its precise control over every detail. A medical doctor and director of dermatology at a tertiary hospital affiliated with Peking University, Wang Jing, pointed out at the 2024 Beauty Expo that the TPS transdermal technology of this instrument has tremendous potential in assisting the treatment of pathological skin issues. The natural cooling sensation, calming effect, and comprehensive moisturizing brought by atomization are unforgettable, to the extent that returning to the traditional method of applying essence feels inadequate.

The deep SPA-level care experience provided by MOYAL not only brings a renewed skin condition but also surprises with its speed. The entire process takes only 4 minutes to reverse dry skin, and in just 30 seconds, the "battle robe instrument" can achieve instant hydration infusion, providing a perfect base for pre-makeup skin. Behind this relaxed, efficient, safe, and convenient experience enjoyed by users are the results of user research based on 6000 people, human efficacy tests, combined with 673 structural design adjustments, 48 iterations of ergonomic design, and 1136 product experiments, and 7683 safety tests.

In summary, the addition of MOYAL岚至 has introduced a novel approach to the beauty and skincare industry. Its breakthrough research and technological advancements in skin penetration technology have led to the ultimate "scientific ecological skincare" solution, providing consumers with new confidence and safety assurance in the skincare era.